Kris Kiler | @kriskiler

How do you view marketing? Do you see the opportunity it provides your business and the power it has to build your business over the long term? If you see marketing an investment in your business then it should be treated as such. You should approach your marketing execution just as you would any other [...]

How well is your business doing online? For example, is your website pulling in the amount of business it should be or could be? Or was it designed to represent your brand so perfectly that some of the more relevant business utilities were missed? To keep with this example, many business owners–with the best of [...]

As I covered in my previous post Facebook Pages for Business: Quick Tips to Get Started, if you want to attract fans to your business via Facebook it is important to get a Facebook Page setup. A great feature of your Facebook Page are custom Fan Pages. These are sub-pages within your Facebook Page that [...]

Facebook has proven to be one of the most important social media tools available to get your message out to your prospects and customers. But there are still many businesses that have either ignored Facebook completely or signed up for a personal account and couldn’t figure out why they would send business communications to their [...]

There is so much hype around Google+ (Google Plus) right now that many people worry about getting left behind on this new social network. So far, Google+ is still limiting signups to the network and has indicated they will launch a special business-type of page for Google+. For now, here’s some quick information about Google+ [...]

Blogging and social media are no longer the preserve of people discussing their personal hobbies. They have surpassed both search engine optimization (SEO) and pay per click advertising (PPC) as lower cost strategies for getting new leads. If you’re looking for marketing strategies that lower your costs for generating leads, you must start integrating these [...]

Email marketing continues to be a sensitive subject for marketers and business owners. I’ve been using mass email as a marketing tool since 1997 and it surprises me how many people are still afraid to send email to their prospects and customers. I want to share some important research from report published by Aberdeen Group: [...]