Email marketing continues to be a sensitive subject for marketers and business owners. I’ve been using mass email as a marketing tool since 1997 and it surprises me how many people are still afraid to send email to their prospects and customers. I want to share some important research from report published by Aberdeen Group: [...]
28
Jan
14
Oct
The Hokey Pokey Principle of Marketing
It’s inevitable that at some point in your life you’ve done the Hokey Pokey—most likely when you were a kid. It didn’t matter if you knew how to dance or if you had ever even heard the song before. All you had to do was listen to the very clear instructions and do exactly what [...]
07
Oct
Email Marketing Principle #1: You are Not Your Customer
One of the biggest obstacles that people face when marketing is…themselves! I can’t tell you how many times I have had discussions with people who have decided to do or not do something to market their business based on the way they feel about it and not on the data presented right in front of [...]
30
Sep
Creating An Information Product to Position Yourself as THE Expert
Here’s a quick question for you…would you rather have lots of CUSTOMERS, or lots of FANS…. Hopefully it didn’t take you too long to answer FANS. I mean, customers are great, but they are customers more so because they like what you are SELLING…fans will buy what you are selling because they like YOU. See [...]
