The marketer’s conventional wisdom seems to suggest that you should redesign your site every 2 or 3 years to keep your business fresh. Unless your business is having challenges generating new business or supporting your current customers through your current site, you may consider holding off. Rather than focus on time between designs, it’s import [...]
22
Feb
Overcoming Your Fear of Automation: Pt 1
Let’s face it. There’s a small part in all of us that find it difficult automating tasks once reserved for ourselves, or our employees. Why should we hand over communications so vital to our business to a computer system? The challenge is that a lot of people never consider their process for executing simple business [...]
01
Feb
Email Marketing: Is It for You?
Successful online marketing relies on being able to navigate the landscape of all of the various tools available and focus on your specific customer’s interests and needs while generating the right type of leads for your business. As we’ve previously discussed, the best companies are using email marketing to build customer relationships and provide relevant [...]
16
Sep
Marketing ROI: Getting Your Head in the Game
How do you view marketing? Do you see the opportunity it provides your business and the power it has to build your business over the long term? If you see marketing an investment in your business then it should be treated as such. You should approach your marketing execution just as you would any other [...]
31
Aug
Plugging Your Profit Leaks: Why You Need an Internet Marketing Blueprint
How well is your business doing online? For example, is your website pulling in the amount of business it should be or could be? Or was it designed to represent your brand so perfectly that some of the more relevant business utilities were missed? To keep with this example, many business owners–with the best of [...]
