Creating Multiple Streams of Income with Information Products
Turning Your Ideas Into Assets
by Antonio L. Crawford and Kris Kiler
Title Information
ISBN: 978-0-9833657-5-4
Pages: 152
Category: Entrepreneurship/Marketing
Publication Date: June 8, 2011 (2nd Edition)
Creating Multiple Streams of Income with Information Products gives you solid strategies and tactics to create and market your first information product. The authors present the bigger picture of information marketing and introduce a unique model to explain how to design your product strategy. Exercises and worksheets are provided to help you refine your strategies. The book is a quick read designed to get you thinking about the larger possibilities for your intellectual property. Whether you’re an author who is dreaming big or a business wanting to generate new business and provide value to customers, this book will help you build your information product roadmap.
Praise
“Creating Multiple Streams of Income with Information Products shows you how to use your ideas to create everything you want and take complete and total charge of your financial destiny. Take action now and get this book.”
—Marshall Sylver
Bestselling author and founder of The Prosperity Alliance
“The publishing world is rapidly changing and authors must adopt a business model that produces multiple streams of income to survive. In Creating Multiple Streams of Income with Information Products, Antonio and Kris provide a critical new mindset and tools for helping authors leverage their time, money and resources to maximize profits and returns.”
—William R. Patterson
International speaker, wealth coach and bestselling co-author of The Baron Son
“If your message is good then people automatically want more of what you have. Every author or expert can and should create multiple streams of income by re-purposing their book content into information products as soon as they can. This is how you make real money from a book launch and add real value to your customers who keep coming back from more.”
—Paul M. Hecht
Speaker, investment coach, and author of Everyday Real Estate Millionaires: How Average People REALLY Do It
“If you want to get insider wisdom into leveraging your ideas into information products, read this book! Recommend this book to your network—they will thank you for it.”
—Sarah Michel
Certified Speaking Professional and author of Perfecting Connecting: A Guide to Mastering Networking in the Workplace
“A quintessential read for any infopreneur. Packed full of practical ideas and information and presented in an easy to follow format. If you are serious about making money through multiple streams then what are you waiting for? Buy this compulsive read today!”
—Howard Lock
Social Media Entrepreneur
“From inspiring quotes to valuable, actionable information…this book has it all!”
—Marilyn Anderson
Communications Consultant, Co-founder, Duet-Media
“Excellent work, Antonio and Kris! A great source of information, matched by real-world examples to take and use the material. I’m recommending Creating Multiple Streams of Income with Information Products to all the writers I represent.”
—Chip MacGregor
President, MacGregor Literary
“Over 100,000 new book titles are published in the U.S. every year, and every author is vying for reader dollars and bestseller status. Creating Multiple Streams of Income with Information Products is the great writer’s guide to using information products to stamp out the competiton. So, if you want to boost your credibility and create multiple streams of income, Antonio and Kris show you how.”
—N. Kali Mincy
Coach for Writers, Coach Great Writers
About the Authors
Antonio Crawford
Antonio L. Crawford is the founder of InfoPreneur Network and the National Christian Writers Conference, and education specialist for Strateginomics™ performance training programs. He served 21 years in the Navy as a Communication Specialist, Information Systems Manager and Process Improvement Adviser.
Known internationally for his ability to identify solutions using process improvement techniques, He has helped writers, authors, infopreneurs and business owners increase their overall marketing and sales performance. He teaches seminars and workshops across the nation to show participants how to develop their ideas using performance based production models.
Antonio earned a professional certificate in Lean Enterprise Solution from San Diego State University. An advocate for literacy, he uses his skills to show authors, publishers, and experts how to produce, market and distribute information products into the marketplace quicker, easier, and at a lower cost.
Antonio is a radio and TV talk show producer. He is also a contributing author in Chicken Soup for the African American Woman’s Soul. He has appeared at The National Publicity Summit, New York as a media coach.
Antonio’s innovative strategies merge conventional thinking, scientific thinking, systems operations and strategic performance to show seminar participants how to produce new ideas. His seminars will benefit anyone who wants to change their performance status or is simply looking for an easier way to market information products.
Please let us know if you would like to brainstorm ideas for a story, hire Antonio to teach a workshop or if you would like us to arrange for you to speak with Antonio directly.
Kris Kiler is founder and CEO of NetOneClick. With over 14 years working with Internet marketing, Kris has worked with hundreds of companies from small to Fortune 1,000 organizations. Since 2007, Kris has been working to refine and evolve a select group of Internet marketing services for small businesses and has transformed these into NetOneClick. Kris works directly with many of NetOneClick’s largest clients to develop their online marketing strategy.
A experienced entrepreneur, in 2001 he founded an organizational development company that focused on training, publishing, and Internet services. For five years he served as president and CEO, published more than 30 products, launched a line of leadership training solutions, and developed and launched a cutting edge client management and assessment delivery software.
Kris is the author of Ready, Aim, Capture!: The Secret to Successful Internet Marketing, Optimize Your Web Platform: A Small Business Guide to Internet Marketing Automation and coauthor of Creating Multiple Streams of Income with Information Products: Turning Your Ideas Into Assets.
Contents
CHAPTER 1 From Author to Infopreneur
CHAPTER 2 Creating Multiple Streams of Income
CHAPTER 3 Why You Should Create Information Products
CHAPTER 4 Creating Your First Information Product
CHAPTER 5 Creating Your Platform
CHAPTER 6 Identifying Your Market
CHAPTER 7 Marketing Your Information Products
CHAPTER 8 Taking Action Toward Success
RESOURCES
ABOUT THE AUTHORS
