Converting the Prospect Into A Customer You have put some sweat into creating a product that you want to sell over the Internet. There are people telling you to create a landing page and start selling. But is it that easy? Driving traffic to your web page is hard enough. What are things you need [...]
03
Nov
Targeting Your Customer
Here are some basic activities and information to help get you focused so your energy towards marketing your website is well-placed. Write Focus Statement What is the focus of your website? Whether you are part of an organization—big or small, or an individual proprietor, here are some questions to ask yourself; How should the website [...]
05
Oct
Building An Effective Landing Page
As an online marketer, you need to develop a system for short-term gains and long-term opportunities to provide for future sales and marketing. You can envision your landing page as a hub—like an airport. Your goal is to have traffic sent to a single hub and when people arrive, there can be a variety of [...]
09
Aug
What Is A Landing Page?
A landing page is a web page that is used specifically to focus on a single value proposition (or offer) for; 1. generating a sale of a specific product or service, and/or 2. capturing information for future marketing efforts. Why are landing pages important? As a resource for focusing your marketing efforts, landing pages are [...]
09
Jul
Email Marketing Statistics
Here is some helpful info on email marketing statistics. (see more at Email Labs) Send, Open and Click-Throughs Most Popular Days to Send Email Send Times Open Times Sample Click-To-Open Rates Email Creative and Personalization Poor Rendering Creates ‘Disappointing Dialogue’ How Relevance Boosts Campaign Performance Text Drives More Email Click-Throughs Than Images Personalization Email Delivery [...]
