Focusing Your Marketing Energy
by Kris Kiler
Here are some basic activities and information to help get you focused so your energy towards marketing your website is well-placed. (Download here to print - pdf)
What is the focus of your website? Whether you are part of an organization—big or small, or an individual proprietor, here are some questions to ask yourself;
- How should the website contribute to the business objectives?
- How can your website support sales and marketing efforts?
- Can your website help you differentiate yourself from competitors?
If so, how? If not, why not?
- What problems can you help people solve with your website?
You may have already created a plan that answers these questions. It is important to review these questions often due to the evolving nature of the Internet. New technologies are introduced often and can be incorporate into your strategy to produce more effective results.
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 Thank you for taking the time to browse my website. If you have any questions, please don't hesitate to contact me.
I look forward to working with you,
Kris Kiler
kris@kriskiler.com
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