Focusing Your Marketing Energy
by Kris Kiler
Here are some basic activities and information to help get you focused so your energy towards marketing your website is well-placed. (Download here to print - pdf)
What is the focus of your website? Whether you are part of an organization—big or small, or an individual proprietor, here are some questions to ask yourself;
- How should the website contribute to the business objectives?
- How can your website support sales and marketing efforts?
- Can your website help you differentiate yourself from competitors?
If so, how? If not, why not?
- What problems can you help people solve with your website?
You may have already created a plan that answers these questions. It is important to review these questions often due to the evolving nature of the Internet. New technologies are introduced often and can be incorporate into your strategy to produce more effective results.
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About Kris Kiler
Kris Kiler is an author, consultant and entrepreneur. Prior to founding Kris Kiler Marketing Design, Kris was president and chief executive officer of Unite Media Group Inc, an Internet services, publishing and consulting organization focused on human personality differences. Kris has worked extensively with corporate trainers and management consultants to create custom training programs and to develop and implement successful and innovative corporate training initiatives. He also published more than twenty-seven publications through Telos Publications by a variety of writers and collaborators—overseeing everything from acquisition, editing, design, printing, and marketing. Kris has been designing websites and marketing collateral since 1996. He has worked with more than 140 marketing clients to navigate their success on the Internet through the design of their website, email marketing, Internet products and services, and supporting print collateral.
Kris is the author of Leading Engagement: An Executive Summary (forthcoming), Ready, Aim, Capture!: The Secret to Successful Internet Marketing and coauthor of 101 Ways to Generate Top Book Sales: A Handbook for Authors Ready to Plead Insanity and The Author’s First Aid Kit series (forthcoming).
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