A recent study, which used web searches in 75 different languages to sample the Web, determined that there were over 11.5 billion web pages in the publicly indexable web as of the end of January 2005.* And you thought writing your marketing copy was tough? The competition to bring people to your site can seem [...]
Increasing Landing Page Conversion
Converting the Prospect Into A Customer
You have put some sweat into creating a product that you want to sell over the Internet. There are people telling you to create a landing page and start selling. But is it that easy? Driving traffic to your web page is hard enough. What are things you need to [...]
Targeting Your Customer
Here are some basic activities and information to help get you focused so your energy towards marketing your website is well-placed.
Write Focus Statement
What is the focus of your website? Whether you are part of an organization—big or small, or an individual proprietor, here are some questions to ask yourself;
How should the website contribute [...]
Building An Effective Landing Page
As an online marketer, you need to develop a system for short-term gains and long-term opportunities to provide for future sales and marketing. You can envision your landing page as a hub—like an airport. Your goal is to have traffic sent to a single hub and when people arrive, there can be a variety of [...]
What Is A Landing Page?
A landing page is a web page that is used specifically to focus on a single value proposition (or offer) for; 1. generating a sale of a specific product or service, and/or 2. capturing information for future marketing efforts.
Why are landing pages important?
As a resource for focusing your marketing efforts, landing pages are necessary for [...]
- The Benefits of Hiring A Business Coach
- Building An Effective Landing Page
- Marketing Information Products with Twitter
- Email Marketing with Constant Contact
- Strategic Marketing for Driving Traffic to Your Online Business
My Books
Ready, Aim, Capture! The Secret of Successful Internet Marketing
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Author First Aid Kit: Creating Multiple Streams of Income with Information Products
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