Tag Archives: email marketing
28
Jan

8 Tips for Nurturing Prospects and Customers: The Best Companies are Using Email

By • January 28, 2011 • Marketing • 1 Comment

Email marketing continues to be a sensitive subject for marketers and business owners. I’ve been using mass email as a marketing tool since 1997 and it surprises me how many people are still afraid to send email to their prospects and customers. I want to share some important research from report published by Aberdeen Group: [...]

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13
Jan

5 Strategies to Keep Up Your Hustle and Engage Customers

By • January 13, 2011 • Marketing, Social Media • Leave a comment

The Internet continues to be the ultimate Rubik’s Cube of marketing. Whether you choose to acknowledge it or not, tools such as Google, Facebook, Yelp, Groupon, Foursquare, and Twitter have become giant headaches for marketers. They have all introduced fierce competition for the attention of our customers and prospects in ways we couldn’t imagine. For [...]

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07
Oct

Email Marketing Principle #1: You are Not Your Customer

By • October 7, 2010 • Marketing • 3 Comments

One of the biggest obstacles that people face when marketing is…themselves! I can’t tell you how many times I have had discussions with people who have decided to do or not do something to market their business based on the way they feel about it and not on the data presented right in front of [...]

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23
Aug

Are You Making the Social Media Mistake?

By • August 23, 2010 • Marketing, Social Media • Leave a comment

Ok, so you are ready to take the next step in promoting your business online. You are well aware that statistics show that most of your clients use the Internet when looking for products to buy and you are ready to put yourself in front of them in a big way. The question then becomes, [...]

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17
Mar

Email Marketing with Constant Contact

By • March 17, 2008 • Marketing • 2 Comments

Email Marketing by Constant Contact is the easy, effective, and highly affordable way to get your message out. It helps you create high-impact, professional-looking emails—fast and with no technical expertise—and build strong, successful, and lasting relationships with your customers, clients, or members. With Email Marketing by Constant Contact, you can: Choose from more than 160 [...]

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09
Jul

Email Marketing Statistics

By • July 9, 2007 • Marketing • 1 Comment

Here is some helpful info on email marketing statistics. (see more at Email Labs) Send, Open and Click-Throughs Most Popular Days to Send Email Send Times Open Times Sample Click-To-Open Rates Email Creative and Personalization Poor Rendering Creates ‘Disappointing Dialogue’ How Relevance Boosts Campaign Performance Text Drives More Email Click-Throughs Than Images Personalization Email Delivery [...]

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