Blogging and social media are no longer the preserve of people discussing their personal hobbies. They have surpassed both search engine optimization (SEO) and pay per click advertising (PPC) as lower cost strategies for getting new leads. If you’re looking for marketing strategies that lower your costs for generating leads, you must start integrating these [...]
14
Oct
The Hokey Pokey Principle of Marketing
It’s inevitable that at some point in your life you’ve done the Hokey Pokey—most likely when you were a kid. It didn’t matter if you knew how to dance or if you had ever even heard the song before. All you had to do was listen to the very clear instructions and do exactly what [...]
30
Sep
Creating An Information Product to Position Yourself as THE Expert
Here’s a quick question for you…would you rather have lots of CUSTOMERS, or lots of FANS…. Hopefully it didn’t take you too long to answer FANS. I mean, customers are great, but they are customers more so because they like what you are SELLING…fans will buy what you are selling because they like YOU. See [...]
