Kris Kiler | @kriskiler

The cost of social media is unmatched by any other marketing strategy. At little to no cost, you can get started very quickly. Social networking communities such as Facebook, Twitter, and YouTube are free to use and can have tremendous impact on your ability to reach your customers and prospects through multiple forms of media [...]

If you’re involved in promoting anything you’ve heard of Twitter. There’s a lot of talk about this social networking phenomenon and how it can be used to promote and build a business. It’s a valuable tool that can be key to information product marketing.
What is it? Twitter is a social media device that allows people [...]

Email Marketing by Constant Contact is the easy, effective, and highly affordable way to get your message out. It helps you create high-impact, professional-looking emails—fast and with no technical expertise—and build strong, successful, and lasting relationships with your customers, clients, or members.
With Email Marketing by Constant Contact, you can:

Choose from more than 160 easily [...]

A recent study, which used web searches in 75 different languages to sample the Web, determined that there were over 11.5 billion web pages in the publicly indexable web as of the end of January 2005.* And you thought writing your marketing copy was tough? The competition to bring people to your site can seem [...]

Converting the Prospect Into A Customer
You have put some sweat into creating a product that you want to sell over the Internet. There are people telling you to create a landing page and start selling. But is it that easy? Driving traffic to your web page is hard enough. What are things you need to [...]

Here are some basic activities and information to help get you focused so your energy towards marketing your website is well-placed.
Write Focus Statement
What is the focus of your website? Whether you are part of an organization—big or small, or an individual proprietor, here are some questions to ask yourself;

How should the website contribute [...]

As an online marketer, you need to develop a system for short-term gains and long-term opportunities to provide for future sales and marketing. You can envision your landing page as a hub—like an airport. Your goal is to have traffic sent to a single hub and when people arrive, there can be a variety of [...]