Blogging and social media are no longer the preserve of people discussing their personal hobbies. They have surpassed both search engine optimization (SEO) and pay per click advertising (PPC) as lower cost strategies for getting new leads. If you’re looking for marketing strategies that lower your costs for generating leads, you must start integrating these [...]
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Sep
Would you like fries with that?
By Kris Kiler • September 29, 2010 • Business Updates • Leave a comment
Could you imagine going through the drive-thru without being asked to super-size your meal? Or if you’d like to add a dessert? Why is this so important? Not simply because eating a burger without fries should be crime–because people like to have the option of saying “Yes!” We take for granted how many things we [...]
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Aug
Are You Making the Social Media Mistake?
By Kris Kiler • August 23, 2010 • Marketing, Social Media • Leave a comment
Ok, so you are ready to take the next step in promoting your business online. You are well aware that statistics show that most of your clients use the Internet when looking for products to buy and you are ready to put yourself in front of them in a big way. The question then becomes, [...]
23
Feb
How the Mayo Clinic is Succeeding in Healthcare with Social Media
By Kris Kiler • February 23, 2010 • Marketing, Social Media • 2 Comments
The cost of social media is unmatched by any other marketing strategy. At little to no cost, you can get started very quickly. Social networking communities such as Facebook, Twitter, and YouTube are free to use and can have tremendous impact on your ability to reach your customers and prospects through multiple forms of media [...]
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Jul
Marketing Information Products with Twitter
By Kris Kiler • July 27, 2009 • Information Products, Marketing • 3 Comments
If you’re involved in promoting anything you’ve heard of Twitter. There’s a lot of talk about this social networking phenomenon and how it can be used to promote and build a business. It’s a valuable tool that can be key to information product marketing. What is it? Twitter is a social media device that allows [...]
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Mar
Email Marketing with Constant Contact
By Kris Kiler • March 17, 2008 • Marketing • 2 Comments
Email Marketing by Constant Contact is the easy, effective, and highly affordable way to get your message out. It helps you create high-impact, professional-looking emails—fast and with no technical expertise—and build strong, successful, and lasting relationships with your customers, clients, or members. With Email Marketing by Constant Contact, you can: Choose from more than 160 [...]
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Jan
Strategic Marketing for Driving Traffic to Your Online Business
By Kris Kiler • January 5, 2008 • Marketing • 2 Comments
A recent study, which used web searches in 75 different languages to sample the Web, determined that there were over 11.5 billion web pages in the publicly indexable web as of the end of January 2005.* And you thought writing your marketing copy was tough? The competition to bring people to your site can seem [...]
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